Are you the competitive type? Are success, status and prestige important to you regardless of whether it’s work or play? And are you ready to fight for it? Then we’ve got some disappointing news for you: some fights can’t be won. But you don’t always have to always win anyway…
Which Porsche do I buy if I’ve already bought over 200 of them? This is a question only a handful of people on this planet have the luxury of asking themselves. One of them is our good friend Erik Bötzle. Erik is the Managing Director of ESG EuropService, an international company specialising in the long-term rental of premium cars. Since Erik can remember he’s dreamt of Porsches – he calls himself “Porschista”.That quickly becomes apparent when you enter the premises of his company in Stuttgart-Zuffenhausen – incidentally also the hometown of Porsche. Unobtrusive yet somehow ubiquitous: whether in the wardrobe, the picture frames on the wall, the display case, the magazine rack or in the fridge, everywhere you look, you will find Porsche memorabilia in the form of model cars, René Staud portraits, Christophorus magazines, t-shirts, baseball caps or jubilee champagne. But it doesn’t end there – you’ll find plenty of actual cars in the company’s various garages.
For Erik, Porsche is no longer just a car brand but a lifestyle. Intangible values such as the company’s history, service and countless experiences made driving previous Porsches are just as important as their raw performance, design and exclusivity.
As this isn’t meant to be an advertisement for Porsche, let it be clear at this point: Erik isn’t always completely loyal. Occasionally he drives a Bentley or a Range Rover, and he’s also got a model BMW 3.0 CSL and Lamborghini sitting on his desk.
The answer to the question posed at the beginning, “Which Porsche do I buy when I’ve already bought 200 of them?” is a particularly tough one, because the singular original has been replaced by a much larger range. Of course, the purest of all Porsches, the 911, represents the core of the brand and is probably the car most people have dreamt of at one time or another. It’s a desire as unreasonable as it is emotional, but maybe one day it’ll simply be the reward for your success.* However, we have to warn you that there’s a new Porsche model to add to your wishlist.
The new Porsche eBike X+ is an exclusive limited-edition eMTB with just 250 units available. It’s based on the Rotwild RX+, featuring a unique design and specced with only the best components that money can buy. It’s hard to believe, but it’s exactly this “Porsche” that fundamentally changed Erik’s life, as his wife Gabi tells us. Whether she sounds annoyed or happy is hard to tell. Both, perhaps. Since getting the eMTB, Erik has spent a lot of his evenings and lunch breaks in the saddle and it’s made him a more balanced and relaxed person. He has embraced this new world of ebikes full of enthusiasm and a childlike sense of wonder and curiosity, fiddling with the componentry and even buying himself a torque wrench for his workshop, his most proud acquisition. Yes, the stereotype that Porsche drivers are perfectionists, fascinated with mechanics and technology, is true. But Erik’s day to day life has changed in many more ways than that.
His Porsche eBike X+ beats a GT2 RS in a drag race – at least from 0 to 2 km/h. After that the GT2 RS pulls away! But his grin is the same, whether he’s in the GT2 RS going from 0-100 in 2.8 seconds or on his ebike going from 0-15 km/h in 2 seconds.
The new ebike has also allowed him to explore completely new terrain and travel in a different way. Peak traffic? No problem. Finding a parking spot in the city centre? No problem. A little cardio during the lunch break? Go ahead. Need to get out of the office for a bit? With pleasure. A quick ride after a long day at work? Yes, please. Take in the sunset? Of course. Enjoy the feeling of freedom. Absolutely. Play in the woods like a child? Yes… A change in approach can help you solve a long list of problems, stress factors and obstacles when choosing the right tool for the job – and often an ebike is the best tool!
“There is nothing the busy man is less busied with than living.” Seneca knew how easy it is to forget how beautiful the little things and experiences in life can be when you’re too busy being in search of recognition, status and success. Quality of life has very little to do with your bank account balance. The true value of something is not measured by its price tag but by how much you’re able to enjoy and appreciate it.
Of course, sometimes Erik loads his bike into the back of his Panamera E-Hybrid and drives off to the Alps for a weekend of biking, but you don’t always have to travel far for worthwhile experiences. A short after-work ride on his home trails, a cold beer at the Bärenschlössle, the chirping of birds and the sunset on the horizon – it’s the little things that make life worth living!
But there’s more to it than that. An eMTB makes for a perfect practical SUV for the concrete jungle – safe, fast and sexy, attracting attention wherever you go.
The Porsche eBike X+ in detail
Erik is increasingly enjoying the things money can’t buy and appreciating what he’s already got. Sure, prestige is still important, but status isn’t everything to him any more. Erik has realised that the things he does and experiences in the moment are much more important than owning things or impressing other people. On his ebike, Erik is invisible and inconspicuous, yet somehow he also stands out amongst the crowds. People regularly look on with fascination, approaching him with interested eyes: “Is that a real Porsche?” “What does an ebike like that cost?” “Where can I buy one?” Yes. € 9,911. At the Porsche dealership and in select bike shops. You can tell he gets these questions a lot. During the time we spent with him in the city around the exclusive Breuninger shopping mall in Stuttgart, he was approached three times. Maybe Erik should change jobs and get into the ebike business too? From insiders at Porsche, he knows that Porsche plans to grow their ebike segment in the future.
Forks DT Swiss F535 ONE 140 mm
Shock DT Swiss R535 ONE 140 mm
Drivetrain Shimano XTR 12-speed
Brakes Shimano XTR 203/180 mm
Handlebar Crankbrothers Cobalt 2 760 mm
Stem Crankbrothers Iodine 65 mm
Seatpost Crankbrothers Highline 125 mm
Tires Continental Mountain King Protection 29×2.3”
Wheels DT Swiss 29 HX1501 SPLINE ONE
Motor Brose Drive S
Battery IPU.R.660 CARBON 648 Wh
Weight 22 kg
I couldn’t have imagined that eMTBing could be so much fun and have such an impact on my quality of life. Ebiking is awesome – of course, driving a GT2 RS is too! said Erik, and quietly sped away…
The great thing is that ebikes are so accessible – you’re out in the open and fresh air, you’re more flexible, it’s a healthier way to travel and it’s much easier to get into conversations with people. And is that not what it’s all about anyway? It is an illusion to think that we must always have our guard up and project a certain image. True winners don’t need to prove themselves but find fulfilment in what they do. This is what projects authenticity and authority. If you understand that, you’ll always be a winner – no matter if you’re driving a Polo, a GT2 or riding your eMTB**.
** we have to admit: it’s particularly easy with an eMTB.
If you’re interested in purchasing a Porsche eBike X +, you will have to be quick as the limited run of 250 bikes is nearly sold out. You won’t find them at your regular bike shop, only through Porsche Centers in Germany as well as some exclusive bike shops. If you’re interested, you can send us an email at firstname.lastname@example.org, and we will forward you directly to Porsche.
This article is from E-MOUNTAINBIKE issue #018