Blue Jeans: An Introduction to Denim


Is there anything more American than blue jeans?

Over the last 160 years blue jeans have woven their way into American and even world culture.  Classless, utilitarian, and yet classically stylish, jeans have been worn by prisoners, plumbers, and presidents alike.

Iconic American Figures Associated with Blue Jeans

The Cowboy

vintage cowboy painting wearing jeans hat

Although many frontiersmen never wore a pair of jeans and instead opted for buckskins, in the last century denim has become the trouser of choice for the American West’s most visible ambassadors.  Both Will Rogers and John Wayne wore them and countless rodeo legends as well.  Today if you make your way to a rodeo in Pecos or Cheyenne, you’ll probably see dudes sporting a pair of Wrangler blue jeans.

The Biker

the wild one marlon brando riding on motorcycle

I’m not talking about the Harley Davidson clad bunch we see nowadays; I’m referring to the 1950s vets who returned from WWII and hit the road on bikes because they needed excitement and freedom in their lives.  Think Marlon Brando in The Wild One with his leather jacket and rolled cuff blue jeans.

The Young Rebel

the outsiders cast photo wearing jeans denim

Today, nothing could be more mainstream than denim, but jeans used to be the badge of the rebel, the man who broke from the traditional dress of society and rejected the old way of doing things.  Rebels of all types have flocked to denim, starting in the 1940s with rule-breaking college youth who wore them against the wishes of their parents to James Dean in the classic film Rebel Without a Cause to the Greasers in S.E. Hinton’s The Outsiders.  Rebellious youth have for the last 60 years found a kindred spirit in denim, and will for at least another 60.

The Blue Collar Worker

born in the usa bruce springsteen cover

Blue is the color of the working class because it takes to staining and cleaning better than white; the classless blue jean, prized for its inexpensive durability and ability to suck up grease, was and is the pants of the working man.  Personified in the 1980s by Bruce Springsteen, the blue collar worker loves his blue jeans because they, like him, are made to be worn but never beaten.

An Overview of the Major Jean Brands

Levi Strauss and Co

vintage levis jeans denim ad advertisement western

Founded in 1853 by Levi Strauss in San Francisco, the company started as a dry goods wholesaler but quickly found its place in history when a tailor named Jacob Davis partnered with the company to create a superior pair of pants that utilized copper rivets to reinforce areas of the jeans that commonly tore under heavy stress. Patent number 139,121 was awarded in 1873 and the rest is history.  Utilizing the best denim in the world at the time, Levi Strauss and Co established itself as a beacon of quality for next 150+ years.

In 1890, lot number 501 was assigned to the waist overalls with the copper rivets and button fly.  Today you can buy the same jeans, minus a few details introduced over the years because of changes in menswear style (suspender buttons are gone) and the requirements of wartime rationing boards (the back buckleback).

Lee Company

vintage Lee Jeans denim ad advertisement young boys

H.D. Lee was a man who headed west after starting a bright business career on the East Coast only to have it derailed by bad health.  Against the advice of his doctor, Lee headed to the opportunity he saw in Kansas, where he founded Lee Mercantile in 1890.  Seizing on the lack of local quality goods and the natural central location of Salina, KS, Lee pushed his work wear division and the Union-All jumpsuit became his flag product.  It sold like hotcakes, in part because the designers catered to the men wearing them and made them easy to slip on and off and innovated with the now classic zipper.

Lee has continued to grow over the last century, in large part to smart marketing and sponsorships including the founding of the National Cowboy and Western Heritage Museum.  By closely associating itself with the American Southwest, the jeans built a strong and loyal base among the western crowd.

Finally, I need to mention Buddy Lee.  First making waves in a Minnesota shop store window back in 1920, Buddy has since been spotted promoting Lee Dungarees in a variety of strangely funny commercials. Over 90 years old, Buddy Lee is a legend; don’t let his 14 inch height fool you.


Founded in 1904 as the Hudson Overall Company, the company changed its name to Blue Bell 15 years later and remained primarily regional to North Carolina with its core product being overalls.  After WWII, Blue Bell bought a work wear company and revived Wrangler with the specific target customer being the Western crowd.  With an innovative cut utilizing higher pockets and wider belt loops, and the sponsorship of rodeo legend Jim Shoulders, Wrangler was able to wrangle itself to the top of the Western market within two decades.

vintage wrangler jeans denim ad advertisement young boy

Lee Cooper

Lee Cooper Jeans are less well known in the USA but have a loyal following in England and Europe, and for good reason.  The brand made a name for itself during WWII when rationing made anything but denim a luxury.  With only 30 ration coupons for clothing, working men had the option of a business suit for 26 coupons or a pair of Lee Cooper overalls for 2 (or better yet – jeans for 1).   The Lee Cooper Brand grew quickly in the 50s and 60s under Harold Cooper, and now sells clothing in over 70 markets around the world.

Other options outside the Big 4 brands:

Designer Jeans

High fashion brands began to push out jean lines in the 1970s, but saw the market fade within a decade.  The most recent surge began again in the early 1990s and continues today; brands such as Lucky were the first to start charging $100 for jeans that were built on nothing more than slick marketing (my old college roommate would disagree–he felt the unique inner lining and fit was worth the price he paid).  In the last 20 years, designer jeans have leveraged celebrity endorsements and notoriety to sell jeans at prices that can now soar into the $500 range.

If you can’t tell, I am not a fan of designer jeans.  Instead, if you’re looking for something beyond the ordinary you should consider….

Raw Denim Jeans

Raw denim is unwashed denim fabric that has not been shrunk or exposed to water after the dying process.  It is typically very dark, and made on old style shuttle looms.  Selvedge denim, as it is also called, is priced at a premium because of low production runs, the need to use older equipment and more fabric per pair, and the fact that it’s made in high labor cost countries.   However, raw denim is more durable, and many raw denim advocates claim to wear their jeans thousands of times before they wear out, thus making them a strong value when you look at the number of wears vs. the amount paid.

raw denim jeans folded with tag

Blue Jeans and Pricing

A gentleman walks into a store and finds a terrific pair of jeans that are the right size and made well. He then looks at the price tag and is shocked; the jeans are almost ten times more expensive than the pair he has on.  After checking with the clerk, he leaves the shop in disgust wondering who would ever buy such expensive clothing. The year is 1870, and those overpriced jeans are selling for $5…10 times the cost of the more popular brand our price conscious shopper was used to buying.

The scenario I just described could have easily taken place today.  With jean pricing ranging as wide now as it did then, there is still much confusion as to why.  Below are 6 reasons why jeans vary in price:

  1. Market Positioning – Price positioning based on smart (or not so smart) marketing is the most important factor in determining price.   Raw denim made in the US has to be priced high because of the quality of material and construction. But designer jeans, which can cost ¼ as much to make can sell for the same amount if not more, simply because they are worn by the right celebrity or a marketing ploy creates a feel of exclusivity or scarcity.
  2. Clothing Pattern – Some jeans are made to fit a particular demographic.  Levi’s, the brand most of us associate value and Western heritage with, makes a pair of raw denim jeans called “matchstick.”  As the name implies, they are made for skinny young men.  Any man carrying more than a few extra pounds around the waist or older than 30 should approach the jeans with extreme caution.
  3. Factory Run Size and Material Cost – Mass produced jeans, built on modern machines prized for their speed and acceptable error rates are generally going to cost less than jeans built on older equipment.  Who’s using older machinery?  Believe it or not, most of the older machines were bought and shipped to Japan (they love their denim) or have been painstakingly restored by the craftsmen behind the small vintage lines here in the US.  The older equipment may not be as fast, but for the denim artisan, this hardly matters.
  4. The Jean Manufacturer’s Bargaining Power – When Levi Strauss talks pricing with JC Penney, there is a negotiation.  When a small start-up line tries to talk pricing, there is a take it or leave it offer put on the table–if they make it that far.  Often the only route for the small guys are small distributors, who shoulder higher per foot costs than the big guys and have to charge more to stay in business.
  5. Labor Cost – Denim made in Japan or the USA is going to cost more than high volume fabric coming out of China.  Simple economics associated with price of labor and as mentioned above, much of the Chinese machinery is more efficient.
  6. Durability and Specialty Design – Although rare, there are jeans out there that are developed to serve a special purpose besides covering a man’s lower extremities.  Draggin jeans have Kevlar sewn in and are designed to protect a motorcyclist from road rash.

draggin jeans fast company denim for motorcyclists

What to Look for When Purchasing a Pair of Jeans

Focus on Fit – Fit is the most important thing to look for in a pair of jeans–you may have to try on 5 to 10 different brands and types–but it’s worth it when you find that one style that fits you just right.  During regular wear the fit will become more relaxed as the cotton stretches; however, once you wash them and expose the cotton to any type of heat, you’ll shrink them back to their original size and in some cases even a bit smaller.  The best thing to do then is to put them on and stretch them out with extensive body movement.

Fabric Weight – Denim will vary in weight from 7 to 18 ounces, with most men wanting a jean that strikes a balance.  Too lightweight and the fabric will tear too easily–too heavy, and the fabric will be as stiff as a board.  The latter is rarely an issue; rather, you need to be careful of brands that try to save money by going with lighter weight fabrics.  The difference is subtle, but you’ll know you’ve been had when the jeans begin to tear at high stress and friction areas after only 6 to 9 months of wear.

Select the Right Color – Denim comes in a wide variety of colors and shades.  Also, the way the denim has been washed and treated will determine its suitability.  I recommend men first look at darker colored jeans with minimal distressing– jeans like this can be worn with a sport jacket.  Jeans with lighter colors/heavy washing /distressed fabrics are only for casual wear.

Be Careful of Knockoffs – Rarely a problem in large chain stores, this has become a bigger issue since more and more men shop on sites like eBay where the burden of understanding the merchandise falls on the buyer.  If the price looks too good to be true, it probably is.

Brand Construction Consistency – A perfect fit can seal a relationship with a jean manufacturer for decades.  I’ve heard of cases where news of an impending bankruptcy in a clothing company has led to shortages in supply because diehard fans immediately go out and buy a lifetime supply.  It sounds funny, but how many of you have that trusty pair of jeans you reach for when you need something that works with everything from Birkenstocks to a blazer?


Honey with Turmeric: The Most Potent Antibiotic That not even Doctors Can Explain


Turmeric is one of the most beneficial spices on Earth, as it offers countless culinary and medicinal properties. Due to its immense potential, it has been commonly used in Ayurvedic, Indian, and Chinese medicine for millennia.

This deep yellow spice can be a potent natural remedy for numerous health problems, as it treats skin issues, wounds and cuts, respiratory issues, liver diseases, muscle sprains, and gastric issues. It supports digestion, treats inflammations, relieves infections, and fights malignant tumors.

Its strong antioxidant, anti-microbial, and anti-inflammatory characteristics are due to its active ingredient, curcumin.

Studies have shown its positive effects in the treatment of microbes, gastritis, peptic, gastric ulcers, H. pylori, cell survival, the DNA, and on the inflammation molecules.

Moreover, the regular intake of 200 mg of turmeric soothes osteoarthritis symptoms.

Turmerone, another active ingredient it contains, is a bioactive element that improves the function of the brain and repairs the brain cells, thus treating Alzheimer’s.

Here is how to prepare a potent natural antibiotic with this incredibly beneficial spice and reap its numerous benefits:


  • 1 tablespoon of turmeric spice
  • 100 grams of organic honey


In a glass jar, simply mix the ingredients well.

In the case of a cold or flu, take half a tablespoon of this remedy every hour. Make sure it melts in the mouth before swallowing. You can also add it to your cup of tea or milk.

Then, the next day, take the same amount on every 2 hours. Take it three times daily on the third day. You will experience relief in a very short time!

See More : beneficial-facts-about-consuming-honey-on-a-daily-basis/





On this day : The 6th March 2001

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The death spiral of Napster begins

In 2000, a new company called Napster created something of a music-fan’s utopia—a world in which nearly every song ever recorded was instantly available on your home computer—for free. Even to some at the time, it sounded too good to be true, and in the end, it was. The fantasy world that Napster created came crashing down in 2001 in the face of multiple copyright-violation lawsuits. After a string of adverse legal decisions, Napster, Inc. began its death spiral on March 6, 2001, when it began complying with a Federal court order to block the transfer of copyrighted material over its peer-to-peer network.

Oh, but people enjoyed it while it lasted. At the peak of Napster’s popularity in late 2000 and early 2001, some 60 million users around the world were freely exchanging digital mp3 files with the help of the program developed by Northeastern University college student Shawn Fanning in the summer of 1999. Radiohead? Robert Johnson? The Runaways? Metallica? Nearly all of their music was right at your fingertips, and free for the taking. Which, of course, was a problem for the bands, like Metallica, which after discovering their song “I Disappear” circulating through Napster prior to its official release, filed suit against the company, alleging “vicarious copyright infringement” under the U.S. Digital Millennium Copyright Act of 1996. Hip-hop artist Dr. Dre soon did the same, but the case that eventually brought Napster down was the $20 billion infringement case filed by the Recording Industry Association of America (RIAA).

That case—A&M Records, Inc. v. Napster, Inc—wended its way through the courts over the course of 2000 and early 2001 before being decided in favor of the RIAA on February 12, 2001. The decision by the United States Court of Appeals for the Ninth Circuit rejected Napster’s claims of fair use, as well as its call for the court to institute a payment system that would have compensated the record labels while allowing Napster to stay in business. Then, on March 5, 2001, District Court Judge Marilyn Patel issued a preliminary injunction ordering Napster to remove, within 72 hours, any songs named by the plaintiffs in a list of their copyrighted material on the Napster network. The following day, March 6, 2001, Napster, Inc. began the process of complying with Judge Patel’s order. Though the company would attempt to stay afloat, it shut down its service just three months later, having begun the process of dismantling itself on this day in 2001.

Fighter Aces : Franz “The One That Got Away” Von Werra


 The Only German POW To Escape From Canada And Get Back Into The Fight

A POW escaping from captivity has long been one of the most fascinating stories of World War 2.  For all the war’s brutality, there seemed to be this complicit understanding in Europe that a captured soldier or airman would do all they could to escape and that was just the game they played.

Certainly, brutal reprisals were common, but when an escapee was captured it almost took on the sense of, “nice try, now back you go.”  And while allied POWs tend to get all the Hollywood-style fame for their captivity with movies and television series, there was one German Fighter Ace who actually made his way out of a POW camp in Canada and all the way back to Germany to score 13 additional air to air kills.

This is the story of Franz von Werra and the man who made it back.

A Personality Made for War

Franz von Werra was born in July 1914 to Swiss parents. Growing up, von Werra would demonstrate a boisterous and playboy personality that made him a perfect fit for the role of World War II fighter pilot. In 1936, he joined the Luftwaffe and by 1940, he was fully immersed in the battle for France.

He scored his first victory in May 1940 when he shot down a Hawker Hurricane. He would claim two more bombers before moving on to the Battle of Britain. In one particular battle in August 1940, he claimed a Spitfire and three more Hurricanes as victories along with five more aircraft destroyed on the ground.

Already a fighter Ace, von Werra was starting to gain national attention when he was shot down on September 5, 1940, over Kent.  And while it’s not clear whether he was shot down by British pilots or friendly fire, the end result was von Werra crash landing in a field where he was subsequently captured. While it remains to be understood why some POWs embrace their captivity while others attempt to flee at the first sight of opportunity, von Werra would clearly be the latter.

He made his first attempt to escape while on a working detail during the time in which he was held at Maidstone Barracks. This attempt was unsuccessful, and after a period of interrogation, he was sent to POW Camp No. 1 at Grizedale Hall.

Von Werra's crashed fighter in Kent shortly after capture via
Von Werra’s crashed fighter in Kent shortly after capture.

He would get his first taste of freedom on October 7th when he jumped over a wall with the help of his fellow German prisoners. For the next five days, von Werra would allude captivity in the English countryside despite a massive search for his whereabouts.

He was found on October 12th completely covered in mud as he attempted to dig a ditch in the ground. He received 21 days of solitary confinement and was sent to No. 13 in Swanwick, Derbyshire. It was here that he would come remarkably close during another escape attempt before being sent to Canada.

Hard to Keep von Werra Around

in December 1940, von Werra and four other POWs had managed to dig a tunnel out of No. 13 and slipped away into the night under the cover of antiaircraft fire and with the aid of their fellow POWs. Somehow they had come into possession of forged documents to aid in their escape. And while the other four POWs were quickly caught, the ingenious von Werra had another plan.

Somehow he had convinced British citizens that he was actually a downed Dutch pilot trying to make his way back to his unit. Remarkably, he made it all the way back to the aerodrome at RAF Hucknall where his plan was almost completed.

German POWs in a British POW camp via commons.wikimedia.orgg
German POWs in a British POW camp

When being questioned by a squadron leader who left to check on his story, von Werra quickly ran to the nearest hanger and hopped in a plane after convincing a mechanic he was cleared for flight. When he was found out, he was arrested at gunpoint as he sat in the cockpit attempting to learn the controls of the craft perhaps just moments from freedom. At this point, the British thought that von Werra might be better off in Canada.

Along with many other German POWs, he was ordered to be taken to a POW camp on the North Shore of Lake Superior in Canada. However, von Werra would accept this new challenge and immediately began planning his escape. In January 1941, the United States was still a neutral power. So when the opportunity presented itself, von Werra leaped off of a prisoner train and made his way to the United States.

Making his way across the frozen St. Lawrence River, he arrived in New York State and turned himself over to the police. Not yet at war, the United States simply charged him with entering the country illegally. As a result, he contacted the German Consul who paid his bail and gave him his temporary freedom.

And while the US and Canada were discussing extradition, the German vice-consul took care of his fighter Ace and helped him make his way to Mexico. Once over the border, von Werra would begin the long journey that would take him from Brazil to Spain, to Italy and finally back in Germany in April of 1941.

Back in the Fight

Once back in Germany, von Werra was recognized as a hero by Adolf Hitler for having made his way back to the fight and was awarded the Knight’s Cross of the Iron Cross. Von Werra would eventually be assigned to the Eastern front where he would go on to score 13 additional air to air kills over the skies of Russia.

It seemed von Werra was a man destined for greatness in the war, but a tragic accident would end his storied career.

After his unit returned to Germany in order to rest and re-equip with new aircraft, von Werra’s BF 109F-4 experienced a catastrophic engine failure and crashed into the sea.

His body was never found and he would go down in the history as the only German POW to escape Canada and return to the war. His story would get a little bit of the Hollywood treatment be made into a 1957 film aptly named, The One That Got Away.

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  • World’s first luxury hybrid
  • Serene driving experience utilises future-focussed technology
  • Bentley’s first step towards electrification
  • Advanced electric motor combines with new V6 petrol engine
  • Battery recharged in 2.5 hrs

(Crewe, 5 March 2018) Bentley is today announcing full details of the world’s first luxury hybrid model. The Bentayga Hybrid represents Bentley’s first step towards full electrification, combining the serenity of silent motoring with exquisite comfort and effortless performance.

Offering the best of both worlds, the new plug-in hybrid model combines an advanced electric motor with a powerful and efficient new-generation V6 petrol engine. The hybrid version of the world’s most luxurious SUV will be the company’s most efficient model ever with CO2 emissions of 75 g/km (NEDC).

The Bentayga Hybrid feels and rides like a true Bentley, providing the refinement, effortless performance and exquisitely tranquil cabin environment for which the luxury British brand is famed. It represents the future of luxury mobility; an oasis of calm and tranquillity in the city and beyond.

Adrian Hallmark, new Chairman and Chief Executive Officer of Bentley Motors, said: “The Bentayga Hybrid is our first step on the road to electrification, combining traditional Bentley values with the very latest technologies. It gives customers the best of both worlds – engaging, effortless performance on the open road and silent, emission-free driving in the city, which will become increasingly important with the ever-changing regulations around the world.

“Following Bentley tradition, the Bentayga Hybrid pioneers a new automotive sector – the luxury hybrid – and sets Bentley on the path towards a sustainable electrified future.”

Bentayga Hybrid is not yet available to order. It will become available to order in selected markets from the second half of 2018.

Intelligent, Experience-Enhancing Technology

At the heart of the Bentayga Hybrid are two power sources – a highly efficient electric motor and a new turbocharged 3.0-litre V6 petrol engine. The E Motor acts as both an electric motor and a generator to offer a seamless driving experience and guaranteeing maximum electric-only range.

The Hybrid adds a new dimension to the existing range of luxury Bentayga models. It features all the flexibility associated with the W12, V8 Diesel and V8 derivatives, with the same sure-footed permanent four-wheel drive and four on-road modes – Sport, Bentley, Comfort and Custom.

The Automatic Start-Stop switch is replaced with a control for the three E Modes – EV Drive, Hybrid Mode and Hold Mode. These will enable the driver to manage battery usage during a journey.

The Bentayga Hybrid requires new and different information to be relayed to the driver. As a result, a revised infotainment screen and Driver’s Information Panel with E Motion information have been designed to provide details on performance, consumption and energy source.

The traditional tachometer that displays engine speed is replaced with a dial showing when the car is operating in pure EV Drive, or engine speed if the combustion engine is operating. A battery status dial replaces the coolant temperature gauge.

The infotainment screen can display energy flow in each of the three E Modes, showing whether the vehicle is being powered by energy supplied by the battery, or the combustion engine – or whether energy is flowing back to the battery in order to charge it.

To maximise efficiency, the vehicle uses satellite navigation information to calculate the best usage of electric motor and engine for every journey. Inputting a destination into the navigation system will command the car to automatically engage the correct E Mode for each part of the journey, constantly calculating the most efficient use of battery charge and storing electrical energy for sections of the journey where it is most useful – such as when arriving in the city. The system will reduce on-board charge to zero just as the vehicle reaches its destination, maximising overall efficiency.

A number of Hybrid-specific functions will also be introduced to the latest Connected Car ‘MyBentley3’ services, including My Battery Charge, My Cabin Comfort, and My Car Status, operated via a smartphone app.

Bentley has prioritised the charging experience to ensure that owning a Bentayga Hybrid is as easy as owning a conventional car. Controllable remotely from a Smartphone, or in-person via the on-board charging point, the charging status and programming will be visible on the MMI drivers’ screen and on the user’s smartphone via an app.

Other unique features include E-Charging, where the app will list nearby or relevant charging stations (based on your search criteria), and give you the option to set them as destinations on the car navigation system; and My Cabin Comfort which allows you to set the car to heat (or cool) itself so that the cabin is at the optimum temperature when the door is opened.

The Bentayga Hybrid’s Vehicle Charge Point is located on the opposite side to the normal fuel filler. From here, the car can be connected to either a domestic power supply, or a public charger point. The rear luggage compartment will hold two bespoke bags containing the necessary cables to connect the car to either.

With an impressive electric range of over 31 miles (50 km) in the NEDC cycle, a full charge of the battery from a domestic household socket will take 7.5 hours. However, customers with an industrial connection installed at home can reduce the charge time to just 2.5 hours.

Timeless Bentley by Starck Power Dock

Bentley has collaborated with renowned designer, Philippe Starck, to create a concept for a highly desirable recharging unit for Bentayga Hybrid customers – the Power Dock.

The statement piece showcases the exquisite attention to detail you would expect from both Bentley and Starck, using sustainable and elegant materials. The stylish surround is formed from pressed eco-linen with bio-sourced thermosetting resin, while the domed frontage is fashioned using a hot-pressure aluminium casting.

The minimal and elegant Power Dock is designed to keep charging cables neat and safe at home. Furthermore, it brings a luxurious touch to the act of hybrid recharging, acting as a functional piece of art that will enhance any home.

Starck’s elegant creation – with its tactile surfaces and inviting aesthetic – will encourage Bentayga Hybrid customers to plug-in whenever they are at home, thus ensuring each journey begins with the maximum electric-only range.

Innovative Features and Advanced Technologies

A suite of driver assistance systems and infotainment features, designed to enhance safety, comfort and convenience make the Bentayga Hybrid an innovative and advanced SUV.

Adaptive Cruise Control (ACC) and Traffic Assist enable the driver to maintain a time gap to the vehicle in front. Predictive ACC uses the navigation data, sensors and cameras to predict upcoming corners, city boundaries and speed-limit changes and can then modify the vehicle speed accordingly, improving both comfort and fuel economy.

In urban environments, there are a number of driver aids available on the Bentayga Hybrid. These systems – such as Traffic Sign Recognition, which detects a wide variety of traffic signs and displays information to the driver; Rear Crossing Traffic Warning, which uses radar technology to detect crossing traffic when reversing out of a parking space; and Top View, a system which uses four cameras to display an overall picture of the vehicle’s surroundings – combine to enhance everyday usability.

Park Assist is also available – a system that detects suitable parking spaces (both parallel and perpendicular) before autonomous steering takes over to support parking manoeuvres, even in narrow and tricky spaces.

Other innovative systems available include Electronic Night Vision, which uses infra-red technology to identify potential obstacles ahead, and a Head-Up Display, which reduces driver distraction and increases safety.

The Bentayga’s 8” touch screen infotainment system boasts class-leading navigation technology, a 60GB hard drive, and a choice of up to 30 languages.

Rear seat passengers benefit from the Bentley Entertainment Tablet – a removable 10.2” Android device with 4G, WiFi and Bluetooth for effortless, high-speed on-board connectivity.

Customers can choose between three different sound systems for the Bentayga Hybrid: Bentley Standard Audio, Bentley Signature Audio and Naim for Bentley Premium Audio. The latter is the most powerful system in the segment, with 1,950 watts, a network of 18 speakers and super-tweeters for unrivalled recreation of the highest audio frequencies.

Sculptural Form, Sharp Lines and Elegant Execution

The Bentayga Hybrid’s wheel arches, fenders and bonnet deliver a balance between sportiness and SUV presence.

The ultra-sharp Bentley power line and muscular rear haunch display a taut tension in side profile, as part of the largest single-piece aluminium pressing in the automotive world. Trademark Bentley features such as the large matrix grille and B-shaped wing vents afford the Bentayga a modern, dynamic elegance.

At the rear, within the segmented tail lights, a ‘B’-shaped illumination graphic is incorporated that affords the Bentayga an instantly recognisable and striking night-time signature.

Bentley’s most efficient model ever will be identifiable thanks to a number of elegant exterior styling cues. Copper-coloured ‘Hybrid’ badging on the lower front doors and tailgate – and a copper finish to the wheel centres and Bentley badges – highlight the electric performance potential of the Bentayga’s new powertrain. Additionally, the insert on the tread plates will also read ‘Hybrid’.

The World’s Finest Cabin, Handcrafted at the Home of Bentley

Step inside the Bentayga Hybrid and you find the finest automotive interior in the world, with handcrafted wood and leather throughout – engineered with precision to deliver absolute perfection.

The attention to detail in metal, wood and leather is the epitome of modern British luxury, and is only achievable thanks to the exceptional skill of the workforce in Crewe.

The Bentayga’s cockpit sets new standards for both luxury and precision, with meticulous tolerances between the exquisite veneered woods and metal elements. The dashboard takes the iconic Bentley ‘wing’ design as its inspiration, with the beautifully finished surfaces flowing gracefully from door to door over the top of the instrument binnacles, down under the centre console and back up around the passenger side fascia and foot well.

The hand-selected veneers form pure and elegant surfaces throughout the cabin, and each of the 15 pieces are shaped by Bentley’s artisans from a choice of seven different veneers, and finished with trademark Bentley attention to detail.

Highly polished, handcrafted metal elements adorn the dashboard, centre console and doors. Trademark Bentley knurling on the drive mode selector, gear knob, iconic bulls-eye vents and organ pulls adds sophistication and tactile refinement.

Sumptuous front seats, individually handcrafted in Crewe and featuring 22-way adjustment including adjustable cushion and backrest bolsters, provide superb support and comfort for all conditions. This cosseted feeling is further enhanced with a six-programme massage system, seat heating and ventilation.

Whether selected in four- or five-seat configuration, all of the leather seats in the Bentayga are available with contrast stitching and a quilted diamond design applied to the ‘shoulders’ and bolsters, echoing the design of a finely tailored British hunting jacket.

Bentley specialists individually select only the finest bull hides, all of which are sourced from cool European climates, naturally tanned and never over-printed. Customers have the choice of 15 colours, in three duo-tone and one single mono-tone colour split.

The four-seat configuration makes the ultimate statement in design, comfort and luxury.  The two individual rear seats adjust in 18 different ways and include massage and ventilation functions as well as footrests. The veneered rear console hides additional functionality such as cup holders, generous storage areas and USB charging sockets.

The opulent feeling is completed by the fixed back, dividing the interior cabin from the boot.  Also trimmed in the signature diamond quilting and including a ski-hatch, it creates an enclosed rear cabin space that sets new standards in the SUV sector.

The full-length panoramic sunroof with acoustic interlayers allows ample natural sunlight to highlight the surfaces and detailing.



Jaguar unveils its first all-electric vehicle


Jaguar Land Rover has taken a huge step towards an all-electric future with the unveiling of its ground-breaking Jaguar I-Pace. The I-PACE is Jaguar’s first all-electric vehicle which appears to be a direct competitor to the Tesla Model X.

The car is said to be capable of rapid public charging from zero to 80 per cent in 85 minutes but this technology does not come cheaply as the car is retailing for £63,495 in the UK.

During the reveal Thursday, Jaguar even staged races between the two vehicles.

Like the Tesla Model X and Model S, the I-PACE is powered by two electric motors. Like a Tesla it has a trunk where the engine would otherwise be.

Notably, the car is available now.


“As of this moment, it is available to own,” said presenter Jack Whitehall, at the unveiling event held at the Jaguar Land Rover manufacturing facility in Graz, Austria.

The car has a single-speed automatic transmission, common in electric vehicles. Jaguar estimates the I-PACE has 240 miles of range on a single charge. The I-PACE doesn’t have the same 0 to 60 mph neck-snapping zoom as the Tesla Model S in ludicrous mode. But it has punch. The vehicle can travel from 0 to 60 miles per hour in 4.5 seconds.

Jaguar designed the battery to last 10 years, said Ian Callum, director of design.

Among some of the technology on the car are an infotainment system, which has touchscreens and physical controls, and a sat-nav specially designed for ‘electric’ motoring as it assesses the topography of a route and insights from previous journeys to calculate personalised range and charging status.

Another new technological feature is Amazon Alexa Skill which will enable owners to ask an Alexa-enabled device for information held in the Jaguar InControl Remote app.

The car is also loaded with tech inside, like a navigation system that suggests nearby charging stations, and the ability to learn and adjust settings inside the vehicle to match a driver’s preferences. The I-PACE also has an Amazon skill that works with its affiliated mobile app. Jaguar will also be able to update software over the air, or wirelessly, a technique that helped set Tesla apart from major automakers.


Jaguar I-PACE

Source: Jaguar
Jaguar I-PACE

The I-PACE first debuted as a concept vehicle in 2016. Thousands of customers have already expressed interest in the I-PACE, Jaguar said.

The I-PACE’s battery will be capable of reaching an 80 percent charge in just 40 minutes, Jaguar said, and the vehicle has been tested in temperatures ranging from -40 degrees to 104 degrees.

The official public debut of I-PACE will be at the Geneva Motor Show on Tuesday. Jaguar Land Rover is a unit of India’s Tata Motors.




A lot is changing for motorists in 2018. With six new driving laws being introduced, here’s what every driver should know to avoid big penalty fines.

Motoring law changes all the time, but in 2018 there are some pretty big changes afoot. Here are six new changes to the law that will affect each and every one of us, so read up to ensure you stay on the right side of the rules…

British driving laws changes MOT

New MoT legislation

There are new MoT changes that come into force on May 20th, which introduce new testable items.

From this date, any diesel car that has had its DPF removed or tampered with will instantly fail the test, while aftermarket high definition headlamp bulbs will also be outlawed.

Reversing lights will be tested for the first time, and your car will also fail if the brake fluid is visually deteriorated.

Classic cars over 40 years old will now be exempt from testing, too.

Finally, the current system of advisories will be replaced with minor, major and dangerous faults. Minor faults will work the same as the current advisory system and won’t constitute a fail. A car with dangerous faults cannot be driven away from the test until the repairs have been carried out.

Here’s all you need to know about MOT tests and pre checks

Learner drivers to be allowed on motorways

Starting this year, learners will be allowed on motorways for the first time, though motorway driving won’t form part of the test as there are some regions of the country where this will be impractical, such as Western Wales and the Scottish Highlands.

All instructors will be encouraged to give drivers some motorway training, you can read more on this here.

Learner driver plate


Penalties for misusing motorways

New ANPR-based (Automatic Number Plate Recognition) cameras will be introduced on major motorways to monitor misuse of the hard shoulder. If a driver uses the hard shoulder on a managed motorway when it isn’t open, or drives in a lane with a red ‘X’ above it, the cameras will automatically trigger a penalty, which includes a £100 fine and three points on your driving licence. Keep an eye on those gantry signs to avoid an unpleasant surprise…

Changes to the driving test

As well as the independent driving element of the current test, where the examiner gives no instructions for 10 minutes, the new test laws will include a section where delegates are expected to follow instructions from a sat nav unit to prove they can follow the directions safely.

The test will also include a section where the driver is asked to demonstrate a function of the car, such as how the windscreen wipers work, or how to demist the windscreen.

Reversing into a car park bay is now also part of the test.

British driving laws changes child seat

Tax rises for diesel cars

First year car tax for all diesel cars that aren’t compliant with the Euro 6 emissions standard will rise by one tax bracket from April 1st, with rates to increase by anything from £20 to £560 in the first year depending on the model and its current emissions.

Unsurprisingly, the government hasn’t publicised this one very much!

Children’s car seats

Rules around child car seat safety have changes significantly.

You can now no longer buy new backless booster seats for children weighing less than 22kg, or shorter than 125cm, with high back seats featuring guides to lower the level of the seatbelt in line with the passenger’s shoulders.

In addition, all children below 15 months old must now travel in a backwards-facing car seat.

All children must use a child car seat until they’re 12 years old or 135 centimetres tall, whichever comes first. Children over 12 or more than 135cm tall must wear a seatbelt. The law states that children of all ages should not travel in the front of the car unless no other seat is available because it is far safer, but it is not illegal to do so.

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